PROJECT  |   LES Facility Branding

 

OBJECTIVE  |  Create environmental graphics and displays in LES buildings that align with brand, core values and mission, and educate the public in areas where appropriate. Complete without losing sight of the LES reputation and that it is a not-for-profit public power utility. 

 

For this project (ongoing), I was the strategist, brand owner, designer as applicable, copywriter and project manager. I worked with an agency for some design work/installation, but I coached them through each deliverable. In addition, I managed all budgetary activities related to branding.