PROJECT  |   Convenience Package Signage

 

OBJECTIVE  |  Create materials for two new West Gate Bank service products for customers: Instalert (account alerts) and Popmoney (P2P payments).

 

Identifying that the common denominator between current bank offerings and the new products was CONVENIENCE, I came up with a strategy that combines everything into one convenient package. This package will allow a simple conversation and conversion at account opening, which is the best time to capture signups. "Would you like to add the Convenience Package to your account?"

 

For this project, I was the strategist, brand owner, designer, copywriter and project manager. In addition, I managed all budgetary activities related to the project.