PROJECT | Annual Report
OBJECTIVE | Create an Annual Report on LES.com that highlights how Lincoln Electric System delivers economical, reliable and sustainable electric services. Photos, events, financials and stories are gathered and distributed annually. This project should represent the LES brand; showcase how LES is a public power utility, meaning we are not for profit and locally owned and governed; and serve as a resource for both internal employees and LES customers alike.
For this project, I was the strategist, brand owner, content curator, proof reader and project manager. I led our team of a photographer, website specialist, copywriter and communications specialist focusing on social media to create the end product. In addition, I managed all budgetary activities related to the project as a printed financial report was developed in tandem.
